Dr Liz Barnes

Liz Barnes is a Lecturer in Product Development at the University of Manchester with expertise in the field of design management and fashion marketing. Most recently her research interests have focused on the concept of 'fast fashion' in relation to supply chain management, fashion promotion and the fashion retail environment. She was guest editor of a 'fast fashion' special edition of the Journal of Fashion Marketing and Management and is also on the Editorial Advisory Board of the journal.

Liz is Programme Director for the BSc (Hons) Management and Marketing of Fashion Textiles programme and lectures in fashion marketing, fashion merchandising, fashion promotion and product management as well as supervising at undergraduate and postgraduate level.

Liz is the author of a key text book 'Understanding Fashion Marketing' due for publication in 2011 as part of the Understanding Fashion Series published by Berg.

A UMIST graduate in BSc (Hons) Management and Marketing of Textiles, Liz then undertook a PhD in design management, graduating from the University of Manchester. After completing her PhD she spent some time working in the fashion and retail industry before returning to academia. Liz has held a number of senior posts at higher education institutions in the UK. She holds a PGCE in Higher Education from Manchester Metropolitan University and is a Fellow of the Higher Education Academy and an Associate of the Textile Institute.

• The impact of fast fashion on sustainable sourcing
• Fast fashion and the retail environment
• Fast fashion and supply chain management
• Categorising fashion consumers in terms of innovativeness
• Fashion marketing

• Barnes, L. (2010) Understanding Fashion Berg, Oxford
• Barnes, L. and Lea-Greenwood (forthcoming) Fast fashion in the retail store environment International Journal of Retail and Distribution Management
• Barnes, L. (2008) Fast Consumers 86th Textile Institute World Conference Hong Kong, China, 18-21 November 2008
• Barnes, L. and Lea-Greenwood, G. (2008) Fast Fashion: a responsive retail environment? 86th Textile Institute World Conference Hong Kong, China, 18-21 November 2008
• Barnes, L. and Wraeg, C. (2008) Fast Fashion: a marketing tool? 86th Textile Institute World Conference Hong Kong, China, 18-21 November 2008
• Barnes, L. and Lea-Greenwood, G. (2007) From Concept to Consumer: the case of Fast Fashion 85th Textile Institute World Conference Colombo, Sri Lanka, 1-3 March 2007
• Barnes, L. and Lea-Greenwood, G. (2006) Fast fashioning the supply chain: shaping the research agenda Journal of Fashion Marketing and Management v10 n3 pp259-271
• Barnes, L. and Newbery, M. (2005) Fast Fashion and Supply Chain Management, Just Style 29 July 2005
• Barnes, L. (2005) Exploring Fast Fashion European Institute of Retailing and Services Studies Conference, Orlando, July 21-24
• Bruce, M. and Barnes, E contribution in Littler, D. (Editor) (2005) The Blackwell Encyclopeadic Dictionary of Marketing Blackwell, Oxford
• Barnes, E. (2000) Bandage Case Study, Chapter in Bruce, M and Cooper, R (2000) Creative Product Design: A Practical Guide to Requirements Capture Management John Wiley and Sons