Dr Pammi Sinha

Pammi Sinha trained as a fashion designer at the University of Central England from where she received a BA (Hons) and MA in fashion and textiles. She achieved her PhD, which examined the fashion design process across market levels in the UK women's wear sector, in 2000 from the University of Salford. Pammi joined UMIST in 2000 and is now Programme Director for the BSc (Hons) Fashion and Textile Retailing. Pammi's teaching expertise spans all levels from undergraduate to PhD and is international in experience, at various institutes, including the UPC at Terrassa in Spain, the TEI at Pireus in Greece and Biella, Italy. She has advised on academic affairs for the Fashion Retail sector for Creative Industries Development Services/Manchester City Council at a British Council event in St Petersburg and is a member of the steering committee of the UK and Ireland Chapter of an international research network, PDMA (Product Development & Management Association). Pammi's main research interests in the fashion design process are to propose effective use of information and decision making for design and creativity. Projects currently being undertaken include identifying effective means of channelling marketing and design information into the npd processes of wearable electronics, Nigerian textile crafts and the use of the digital printer in art textiles.

• Investigating the Relationship between consumer adoption and New Product Development of Wearables
• Investigation of the Role of digital printing on textile design; "Development of Competitive Strategies for the Nigerian Textiles Industry"

• Sinha, P. (2004), "Role of Design in the Fashion Value Chain", in Integration of Fashion Value Chain: Destination India, Bheda, R. and Batra, D., (editors), pp 1-25, CBS Publishers, New Delhi, India.
• Sinha, P. (2002) "Decision-making in the Fashion Industry", International Journal of New Product Development and Innovation Management, 4, (4), pp 321-338, Winthrop Publications, London, UK.
• Sinha, P. (2002), "Creativity in Fashion", Journal of Textile and Apparel, Technology and Management, 3, (1), NC State University, North Carolina, USA.
• Newman, A., Sinha, P. and Simons, I. (2001) An Exploratory Study of teenage clothing preferences in the UK, International Journal of New Product Development and Innovation Management, 3, (4), pp 361-372, Winthrop Publications, London, UK.
• Sinha, P., (2001), "The Mechanics of Fashion", in Fashion Marketing: Contemporary Issues, Hines, T. and Bruce, M. (editors), pp 165-189, Butterworth-Heinemann, Oxford, UK.
• Sinha, P., (2000), "Coats Viyella and Marks and Spencer: partners in design?" Management Case Quarterly Journal, 5, (1 and 2), pp 4-12, The Pallas Press, Gloucestershire, UK.
• Sinha, P. (2000), "The Role of Designing Through Making Across Market Levels in the UK Fashion Industry", The Design Journal, 3, (3), pp 26-44, Gower, Hampshire, UK.