Fashion Retail has become one of the world’s most internationalised and fiercely competitive retail sectors, revolutionised by the web and overhauled by changes in technology, supply chain, and consumer demand. Fashion Retailing considers everything from manufacturing and supply chain to managing, marketing, and selling of products in-store and increasingly via digital channels, at the luxury and value end of the market.
More recently it is essential that fashion retailers have a strong brand image to stand out in the competitive global market place. Fashion retailers are creating channels that are engaging, inspirational, and memorable to enhance the customer experience and build strong relationships. The very nature of fashion retail is a fast-moving industry, as retail organisations try to respond to and predict customer demand and future trends. With the increasingly global nature of retailing, managers and strategists require a wide-ranging knowledge base and need to have passion to be at the forefront of continuous change.
The Fashion Retail course is designed with the changing global demands of the fashion retailing sector in mind. Critical and strategic decisions around new global market opportunities, channels to market, the nature of competitive advantage, and opportunities driven by new technologies are all included in the course.
There is a focus on the role of retailers in providing the essential links between producers of products and the consumers of those products. Supply chain gives an understanding of the processes from manufacture through distribution to the point of sale, linking with consumer demand and operations management. Channels to market focus on the evolution of retail from traditional ‘bricks and mortar’ stores through to the contemporary omni-channel strategy adopted by many of the most successful fashion retailers today. The structure of the fashion retail sector is considered from independent boutiques through to high street retailers, luxury and online specialists as well as analysing international and global retail strategies. The way in which retailing offers businesses an opportunity to add value and service to the fashion products sold by them is a feature of the theory covered in the course for example the use of flagship stores, online and mobile commerce and retail store design. The course is designed to equip future retail strategists to have their finger on the pulse of the ever-evolving fashion retail industry.
Completing a degree in fashion retailing provides the knowledge and skills for a career in this diverse industry including retail management, buying, store design, merchandising, retail marketing, garment technology, and many more. The course also produces graduates with the right skills and knowledge for large graduate scheme opportunities with employers such as Marks and Spencer and John Lewis.